OUR STORY
running strong since 1898.

CHAPTER 1

STARTING LINE

Founded just two years
after the first Olympic Marathon and
one year after the first Boston Marathon,
 we’ve got running in our blood.

In 1898, four young businessmen opened the Saucony Shoe Manufacturing Company in Kutztown, Pennsylvania.

By 1910, they were turning out
 800 pairs of shoes a day from their
 two-story brick factory on the
 Saucony Creek.That's a lot of shoes.

(SOCK-UH-KNEE)
 We know Saucony isn’t the easiest word
 to say, but there's a story behind it.

CHAPTER 2

Picking Up Speed

Throughout the early and mid 1900's,
 running became the focus of serious athletes.

At the time, there weren’t any
 high-performance running shoes.
 People were running in leather,
 spikes — even barefoot.

Saucony was determined to make
 a shoe that could change the
 way people run.
The 7446 Spike was a solid start,
 but we were getting ready to hit
 the roads.

In 1968, we found a new home in
 Cambridge, Mass, and have been
 loyal Bostonians ever since.

CHAPTER 3

America Starts Running

In 1972, American
 Frank Shorter won
 the gold in the
 Olympic marathon,
 igniting a running
 frenzy in the US.

In 1977, our shoes were
 awarded “Best Quality” in
 Consumer Reports magazine.

Saucony quickly went from the
 serious runner’s best kept secret
 to the most sought-after running
 shoe of the time.

CHAPTER 4

The Era of Originals

The 80’s were a busy time for us.
 And we have some awesome shoes
 (and superstars) to show for it.

1980

TRAINER 80

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TRAINER 80 HISTORY

The Trainer 80 was one of the first slip-lasted running shoes and the lightest of its time, giving runners unrivaled comfort and superior flexibility.

We removed the hard piece of cardboard used in the soles of most running shoes and sewed the upper directly to the midsole, creating a shoe that felt lighter, more natural, and much more comfortable. The new manufacturing technique pioneered by Saucony became the norm for lighter weight performance running shoes.

1981

JAZZ

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JAZZ HISTORY

In 1981, we established the signature Saucony silhouette and triangular lug footprint with the Jazz. When we created the Jazz, we worked closely with podiatrists to make sure we were making a shoe that could keep runners comfortable and handle the impact of distance running.

The triangular lug outsole provided traction and created a piston-like suspension system that has inspired Saucony outsole design to this day.

1984

DXN Trainer

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DXN Trainer HISTORY

After Rod Dixon captured his legendary win in the 1983 New York City Marathon, Saucony contracted him to design a shoe in his namesake. Famous for his incredible athletic range, Dixon is one of the few people to have ever run both a sub 3:53 mile and sub 2:09 marathon.

What is less known of Dixon was his accumen for shoe design. After development of the Dixon Trainer kicked off, Rod Dixon frequently visited the Saucony factory in Kutztown, PA, personally running hundreds of miles in every iteration of the shoe and obsessing over details such as heel-to-toe offset and EVA durometer measurements.

1988

SHADOW

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SHADOW HISTORY

We took the best of the Jazz and enhanced it with the Shadow. At the time, stability was a priority for runners, so we made the Shadow 5000 with a more supportive heel cup.

We evolved the shoe even more with the Shadow 6000, creating an innovative midsole that featured the VIP system (Vertical Ionic Pillars), providing more stability, cushioning, and step-in comfort.

1991

GRID

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GRID HISTORY

In 1991, we released our trademark GRID (Ground Reaction Inertia Device) technology with the GRID SD. G.R.I.D. uses negative space carved into strategic zones to create sweet spot shock absorption, reduce weight, and guide the foot through the gait cycle for maximum support and control.

A technology ahead of its time, the G.R.I.D. concept is still used in Saucony shoes today with the PWRGRID+ cushioning system.

CHAPTER 5

DIXON'S MARATHON

In 1983, Saucony athlete Rod
 Dixon gave the world one of
 the most memorable marathon
 finishes to this day.

Running in a pair of Dixon Racing
 flats he created alongside
 Saucony engineers, Dixon came
 from behind at the 26 mile mark to
 win the race by 9 seconds.

Dixon was famously quoted
 saying, “All I want to do is drink
 beer and train like an animal.”
 We can get on board with that.

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ROD DIXON HISTORY

Dixon, an Olympic medalist from New Zealand, was praised for his amazing athletic range. Having achieved the rare feat of a sub-four-minute mile (3:53.62) and a sub-2:09 marathon (2:08:59), he is one of the most versatile runners of all time.

Following his passion for running throughout his life, he founded the Rod Dixon Kid’s Marathon Association to inspire children to live a healthy lifestyle and get involved in the sport that has left such an impact on him.

ACHIEVEMENTS

CHAPTER 6

OLD FAVORITES, NEW TWISTS

We've been bringing back some of Saucony’s
 finest, The Originals. A nod to our heritage,
 The Originals line showcases our
 signature styles and silhouettes.

And we partner with designers and
 sneaker shops across the globe to
 create limited edition originals.
 Keep an eye out for our latest
 collaborations.

CHAPTER 7

LOYAL TO THE SPORT

2003

CROSS COUNTRY

Saucony changed the landscape of
 XC competition with the launch of
 the Kilkenny XC Spike.

Designed with the help of our elite
 athletes, the Kilkenny’s lightweight
 slipper-like fit has propelled it into
 an industry leader today.

2006

Run for Good
Foundation

In 2006, Saucony launched the Run for Good Foundation to help end the childhood obesity epidemic. To date, over $1 million has been donated to causes that help kids commit to an active and healthy lifestyle.

2009

KINVARA

Inspired by our athletes’ wishes for a training shoe with a more natural ride, Saucony created the Kinvara with a unique approach:

Strip down to the bare essentials without compromising cushioning. As a pioneer of the 4MM heel-to-toe drop, the Kinvara was a precursor of changes throughout the Saucony line as well as the entire running shoe industry.

2011

FIND YOUR STRONG

In 2011 Saucony invited runners everywhere to Find Your Strong, a statement which continues to energize, inspire and unify runners to this day.

2011

GEOMETRY
OF STRONG

As a result of insights from the Saucony Human Performance and Innovation lab, we began lowering the heel-to-toe drops in our core models from 12mm down to 8mm, starting with the Guide 5.

ATHLETES

We sponsor and support athletes who compete at the highest levels, in so doing we continue to push the envelope in terms of developing better technology and higher performing shoes and apparel.

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